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The Broadway Salon

Salon • Saratoga Springs • New York

Frank, the owner of Salon Above, owns a second salon called The Broadway Salon in Saratoga Springs, NY.

Frank expressed that his second salon needed a new branding campaign and trusted us to take care of his second salon. Frank wanted to maintain a high-end look while giving it a distinct aesthetic.

Frank’s intial creative direction asked for grape-colored purple against a kelly green with dandelion graphics. While he was pleased with branding campaign, as a designer, I felt as though the design didn’t match the high-end look we were aiming for.

I revamped the design with a slate blue and soft gray color palette, delicate fonts and a flower design to match The Salon Above’s theme, without copying it.

The design of both salon’s branding shows that they are owned by the same business owner, however, each salon’s promotional materials stand out in their own creative way.

The campaign includes logo development, a trifold brochure, a gift certificate, a menu of services, a business card, and a print advertisement.

Logo Development, Trifold Brochure,
Gift Certificate, Menu of Services, Print Ad, Business Card

Adcorp Media Group